My Photo
Blog powered by TypePad

WHO WE ARE

  • The Fresh Network is the UK's raw & living food networking organisation specialising in raw food education, inspiration and support. See opposite for all that we offer. Our external mission: To bring raw and living foods to the mainstream. Our internal mission: To help make life happier, healthier and much more enjoyable for existing raw food fans.

Karen Knowler * The Raw Food Coach

« Job opportunities at Saf restaurants in London and Munich | Main | UK's first all-raw cafe now open »

February 15, 2008

Durian on demand

Istock_000001657541xsmall_2Often referred to as the king of fruits, the durian hails from Southeast Asia. It is a firm favourite among raw food fans everywhere with its heavenly, unique and impossible-to-describe taste. Durian has always been an expensive and hard-to-get-hold-of delicacy unless you happen to live in a region where it grows. In western countries, you’ll find it only in a handful of specialist Asian markets, and a fruit will usually set you back anything from £10 to £20.

So if you're a durian lover residing in the UK or Europe and have been limiting yourself to the occasional fix we have great news for you! We have just started selling a freeze-dried durian that is almost too good to be true. So now you can enjoy durian whenever and wherever you want it, for a fraction of the usual price.

Here at The Fresh Network we know a thing or two about this Asian delicacy, and we officially declare this the most exquisitely flavoured durian we have come across this side of Koh Samui. How could this be? How could freeze-dried fruit be better than fresh? Well, it’s not – not if you are in a durian-growing region of Asia and have access to ripe, just-picked, premium-quality fruit. But if you have been buying fresh durian in any European, American or Australian city, you have been buying a far inferior product. When durian is exported long distances, it is usually picked weeks before it is ripe, never allowing it to develop its full flavour. Our durian is picked ripe and quickly freeze-dried to lock in that perfect taste experience.

And we mean perfect! This durian is the world-renowned “Monthong” variety, widely acknowledged as the most exquisitely flavoured of all. And because the freeze drying process removes 97% of the water, the natural flavours are concentrated and intensified.

How does the drying process work? In brief, the fruit is first frozen and then the moisture is removed in a vacuum environment using a method which preserves not only taste but also shape and nutrients.

This product contains just premium-grade durian from chemical-free plantations – and nothing else. It can be eaten straight out of the bag as a crunchy treat, or you can rehydrate it until it regains the soft, delicate texture of the fresh fruit. Because it is packed with nutrients and good fats, durian makes a rich, satisfying meal or snack. 

It takes around 1 kilo of fresh durian to make 100g of this product. And by the time you factor in the husk and seeds, you would need to purchase around 2 kilos of the whole, fresh fruit to get the amount of pure durian goodness packed into each 100g of this freeze-dried version. And that would set you back anything from £20 to £40. And how much are we selling our 100g bags for, we hear you ask. An unbelievable £4.70 (with 40g packs also available for £2.70)!

But you’re not only saving money when you buy your durian freeze-dried; you are also saving the planet! Fresh, whole durian is a very heavy product, and transporting it to distant lands not only gives it a huge price tag, but a hefty carbon footprint too. So next time you fancy a durian fix, buy the eco-friendly version here and make your food footprint a dainty one instead!

NOTE: We currently have very limited stock of this product and won't be getting more until our first big order arrives, which won't be for several weeks. So we don't quite have 'durian on demand' yet but we will very soon. In the meantime, if you would like to bag some of the limited supply we have now, get in there quick! And remember, if it is showing as out of stock you can still order it and it will be sent on to you as soon as we receive it.   

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/641577/26169618

Listed below are links to weblogs that reference Durian on demand:

Comments

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

If you have a TypeKey or TypePad account, please Sign In

May 2008

Sun Mon Tue Wed Thu Fri Sat
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31