Are you as excited as we are about uber-cool Turkey-based company The LifeCo? This rapidly expanding organization is opening a string of 'experience centres' and detox centres across Europe this year and next, all of them offering the highest-quality raw, vegan and organic cuisine.
The experience centres, located in major cities, feature restaurants, juice bars and shops. They also offer cutting-edge health information and education as well as extensive culinary training.
The detox centres, meanwhile, are to be found in prime getaway locations and offer purification breaks incorporating holistic therapies, exercise, yoga, meditation and guidance on living a healthier lifestyle. The company's flagship eatery, Saf Organic Bistro in Istanbul and its nearby Bodrum Detox Centre have both been enjoying glowing reviews since opening their doors earlier this year.
The LifeCo was founded by entrepreneur Ersin Pamuksuzer who later partnered up with world-renowned raw chef Chad Sarno (pictured above) and organic sommelier Joe McCanta. Sarno – whose talents have earned him a host of celebrity fans including Charlize Theron, Woody Harrelson, Ben Stiller, Helen Hunt and Jane Fonda – is rumoured to be busy this summer with preparations for launching London's first ever raw fine dining establishment. This new Saf restaurant, which will be part of a LifeCo experience centre, is scheduled to open by the end of the year with details about launches in other European cities to follow soon.
The above is an abridged version of an article which appears in the Summer 2007 issue of Get Fresh! magazine, out tomorrow. From the Autumn 2007 issue onwards Chad Sarno will appear as a regular contributor, sharing his gourmet recipes and his advice for creating raw food that looks and tastes amazing.